One of London’s first and original cupcakeries, Primrose Bakery is much loved for its excellent cakes. It launched nine years ago and now boasts two shops in Primrose Hill and Covent Garden, three cookbooks and an App, plus a great phone/email-ordering service which makes it refreshingly easy to procure all its goodness. Choose from cupcakes (cookies and cream, rose, Malteser, chocolate marshmallow, apple crumble, Earl Grey), layer cakes (carrot, rainbow, coffee and walnut, gluten-free vanilla), loaf slices (courgette and ginger, lemon drizzle, apple and blueberry), cookies and loaves. Sugarfina candy and cake decorations add to the mix. Bespoke creations are available for birthdays, office parties and weddings. At Primrose Bakery, StyleCard holders save 10% off all orders over £30, made in-store (at either Primrose Hill or Covent Garden locations), over the phone or via email. As far as top-notch baking goes, this place is the icing on the cake.
69 Gloucester Avenue, London NW1 8LD
020 7483 4222
42 Tavistock Street, London, WC2E 7PB
020 7836 3638
To see the StyleCard offer click here.