Crumbs & Doilies is one of London’s original and best cupcake companies. It launched long before many others and is still going strong; so strong, in fact, that it has just opened its very first flagship store in Soho. Renowned for its delicious cakes and frosting, Crumbs & Doilies caters for individuals, companies, parties and events alike. Open seven days a week, the store sells a huge array of baked wonders. Cupcakes come in flavours like Red Velvet, Salted Caramel, Honey & Rosemary, Mexican Hot Chocolate and Lavender Caramel. Large cakes – rainbow, Malteser, Lemon Meringue Pie – are equally as tasty and available to order in advance. In addition are traybakes like Chocolate Chip Cookie Dough Brownies, Raspberry & White Chocolate Blondies and Salted Caramel Shortbread. Those new year’s health resolutions can be reneged on for such homemade goodness. Get on the cake.