Much-awaited new London venture FLOWERBX has officially launched. It delivers fresh-cut flowers from the markets in Holland directly to any home or office in central London. Choose from seasonal cut blooms, foliage, branches and plants via an online subscription service where you control how often your flowers arrive (weekly, bi-monthly etc.) or order as a one-off for dinner parties, pretty presents, get well offerings or tokens of love. The team behind FLOWERBX are not florists, they are cut-flower specialists; they don’t deliver arrangements, just quality bunches of seasonal flowers. And so, in cutting out the middleman, their prices are lower than traditional flower shops. FLOWERBX can also arrange the services of skilled florists, charged by the hour, to come to any address in London. As floral arrangements go, this is one you’ll want to make.