Rodial was founded in 1999 by London-based entrepreneur Maria Hatzistefanis, creating a link between scientific and more natural-based skincare. Deemed as ‘a range that offers an alternative to plastic surgery’, it is one of the most innovative beauty brands on the market (not to mention the most beautifully packaged) and is now available in more than 2000 stores in 35 countries worldwide. Fans including Gwyneth Paltrow, Angelina Jolie, Kate Moss and Elle McPherson love its targeted approach. It has even appeared as an official gift in The Oscars goodie bags – a sure sign of excellence. All of Rodial’s products contain Pomegranate Ellagic Tannin, whose natural anti-ageing, firming and collagen-boosting properties are combined with breakthrough natural ingredients to aid everything from wrinkles and age spots to cellulite and stretch marks. Choose from cult classics like Dragon’s Blood Hyaluronic Mask, Stemcell Super-Food Handcream, Cougar Skin Zero Gravity Cream and Bee Venom 24ct Gold Serum. Rodial’s Glamstick lipstick if also a top hit. StyleCard holders save 15% off all products and get free delivery to all UK addresses when they shop online at Rodial’s own website. They say beauty is in the eye of the beholder. In that case, things have never looked so good.
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